There's aloof, there's low-energy, there's cold, then there's this. Like there's nothing to his character. The author really wanted an aloof character to counter-act the flirtatious female lead, but it's like they forgot that playing the straight-man is part of a gag, it can't be the whole character. It's also a played out gag in romcoms. Idk, could just be a lackluster beginning.