Bocchi the Rock! - Ch. 87

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What was the dorito in Japanese

Edit: Or was it just a dorito in Japanese, I never see them there
 
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Merch will only sell well if you are popular and interesting enough. It is no surprise that this often becomes a way to test how interesting an artist is to the public. So trying to increase popularity and sales with merch can end up being a vicious circle. What I'm saying is that if they don't have that level of popularity yet where fans are willing to buy 100500 versions of a single just to listen to limited edition new songs from different versions (classic advertising practice for Japanese performers), then releasing limited edition unique merch would just be a waste of money.
Perhaps my use of the word “limited” can mean a unique edition, which what I did not mean. The merch doesn’t have to be unique edition, or anything like that, just limited in availability, this is already the case anyway for the band since the merch is for the concert only and they have financial constraints. All they have to do is hold themselves back from producing stuff from their previous concerts (too often, just sometimes maybe) and emphasize this fact that it will be hard to get this stuff if not now. This is what I meant by limited.

And so to summarize my points:
1. Simply emphasizing the fact that the merch is of limited availability will drive stronger interest. (Not that the merch has multiple editions)
2. Taking an open pre-order helps with inventory control.
3. Taking down payment helps with financing the goods.
 
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the real one
OIP.Etj-Vy4hqAkTZiUHFy7gFwHaHa
 
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Bocchi the rock's girls discuss what merch with them will be the most successful with their simps. Hamazi really knows a thing or two about recursion. But seriously, is creating viral promotion through social networks and YouTube not an option anymore? I've heard so many times that this is one of the best, if not the best way to promote without a big investment in an advertising campaign in the 21st century.

Anyway, thanks for the chapter! I was starting to get worried, since the last chapter was apparently quite a while ago.


If they could get a manager and some label that could get them appearances on various TV or online youth shows, then Bocchi could really break the hype ceiling with "she's like me" attitude. Bushiroad has made quite a few rookie seiyuu quite famous that way.

P.S. Kita is giving Bocci a manicure on the cover of this Kirara volume, but until I opened the image in a separate window to examine it, it looked kinda sus like putting on a ring, lmao. :smug:
Thought it was Sasasasasasasasasasasasasan
 

KZO

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Oh shit, sure the other references are nice, but I genuinely wasn't expecting a reference to the Kita plushie. She's everywhere in fanart and IRL twitter posts, I think she even got her own bokita doujin.
 
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Perhaps my use of the word “limited” can mean a unique edition, which what I did not mean. The merch doesn’t have to be unique edition, or anything like that, just limited in availability, this is already the case anyway for the band since the merch is for the concert only and they have financial constraints. All they have to do is hold themselves back from producing stuff from their previous concerts (too often, just sometimes maybe) and emphasize this fact that it will be hard to get this stuff if not now. This is what I meant by limited.

And so to summarize my points:
1. Simply emphasizing the fact that the merch is of limited availability will drive stronger interest. (Not that the merch has multiple editions)
2. Taking an open pre-order helps with inventory control.
3. Taking down payment helps with financing the goods.
I understand what you're saying. I just meant that they were focusing too much on the merch in this chapter, as if that was what made them popular itself. Although that might have been the very joke.
 
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i love the references to the memes and the fans for this chapter. kita plushie and bocchi plushie is now semi canon in here.

not to mention the middle finger and the dorito memes, love it.

i REALLY HOPE that this means we're going to get more bocchi merch, the shirts and arm bands at the end of the chapter would be awesome to get.
 

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