It's a subtle element, but I think my favorite part of this chapter is simply. If this is a world where ghosts, gods, curses. Supernatural phenomena do happen.
Then from the victims point of view, what a cruel industry the occult news world must be. Your inexplicable horror scrutinized, examined, turned into What Will Sell. The side of 'recording' versus 'being recorded'.
The moment where he says, he used to love horror. brr.