Let's see, Hokuriku. Low winter temperatures seem to be around 0/32 degrees C/F with highs of 10/50 C/F. The low for the summer time is around 18/64 C/F with a high of 30/86 C/F, so it's really not so bad out there all year 'round to be honest.
I know he does actually like her, but the contrast between how happy Megumi looks almost every time they meet and how surly Manabu is always makes me a bit sad X'D