I love how they stuck a middle finger to all of the rom com cliches and just decided to do it. It's almost heartwarming. Maybe it only turned out this way because the premise was originally a hentai doujin, but I can't help but feel grateful.
Since some of you are saying stuff like "the story took a turn" or "it's going down hill", I hope you all realize this is the... non hentai version of the hentai from the same author.
I honestly would've liked if it was a traditional tough guy who comes into that world and becomes a couple with Ichikawa... not copy and pasting whatever happened in the hentai version unto the serialized one. Kind of sad.