He can't tell her how he feels... but he can ask her to come to his room, alone, in his house, pull out a magical princess dress out of his closet, and then proceed to ask the girl to wear it while doing ear cleaning and real life ASMR to accompany it.
How can one NOT be confused?!?!?!
I went back like three times over the chapter, thinking this is some translator meme added in there, but no, the real thing, wtf.
I guess this manga will now be known as that one with the ear cleaning ASMR fetish MC.