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cor3zone
keep in mind, bloodline is fairly important, innocent or not, bloodline is everything.
as for killing the families, a fairly good tactic/threat
see, the problem that you have is people's loyalty, if they are only accountable to themselves, they they can run amok and nothing bad happens to the rest who benefitted from it, or in many cases, used as a way to control people. look at ww2 or russia, either you kill the person, or ill kill the person and you and your family. if it was just killing you, a good deal of people would have said screw it just do it, but the moment its everyone you care about, that changes everything.
with what little is here, im betting none of the people at the table are good people, just people who were on that characters side, so he feel nothing dealing with them like this.