If he truly believed all of the internal monologue we see, he would have stopped bothering her a long time ago. Instead, from the very outset he wants to believe he can get with her despite her being a goddess*. At the outset we see him build up wild fantasies along these lines, despite knowing nothing about her -- then when he
reads her reviews page, it brings him back to harsh reality. Does he chuckle about it painfully, and consider that if he wants more than a surface relationship he needs to look beyond the surface?
* - Useful shorthand for his true feelings, which he's blatant about at the beginning: "Very sexually attractive on a physical level".
No -
he rents her again just so he can lash out at her, trying to publicly humiliate her and expose her for "looking down on him"** and "making him feel bad"***. I can't blame anyone for disbelieving how ugly his actions are -- it stunned me to reread it, considering how much the tone has changed since then. But look at the link above, and get through page 26 if you can. That's hideous.
** - She knows virtually nothing about him except his appearance and that he likes fish, so why is he convinced she's looking down on him because he "doesn't deserve" her? Because he's projecting his own motivations onto her.
*** - She did nothing of the sort. He wildly fantasized that there was more to it than the contract, then self-destructed.
When she rightly yells at him for behaving like a vindictive, petulant brat who's trying to cause her multiple types of harm, does this bring him back to reality? Again, no. He thinks his awful behavior has revealed "the real her", and switches from the "OMG she's already my real GF" fantasy to "OMG she's showing me her true self and now I can conquer her." (>_<)
He gradually gets better at making it more subtle, and adds flourishes/excuses**** to why he wants her, but his true motivations remain there on a subconscious level throughout the series.
**** - Some of which he's managed to consciously convince himself he believes, but his actions belie them.