Ok at first I thought he was a usual love rival (of course there's gonna be a love rival, it's one of the only way to progress the story and still be on the romance theme) that looks innocent and will make you feel bad for him at the end, but at the end he looks like a prick that would do cheap tricks to make girls fall in love with him, he kinda reminds me of that orange haired guy from Ao Haru Ride