If you think seeing the way Seto behaves makes you cringe you should try being someone that identifies with him. Guys like that exist and I should know because I was one. Hell, in a lot of ways I still am even though I'm like twice his age now. It sucks being the unattractive guy with no confidence that always feels like he's a burden to everyone else. So while you're cringing try to take a moment to empathize with him.