Woah dude, no way he is emotionless prince, I mean he clearly has feelings for bertia, the only person who has infinite reasons to be his fiance over you.
@sweet4273 cuz its good and unique, though there are some serious manga where you really need to think seriously(we dont do that shit here) just enjoy the fucking read because the MC just wants to be a villains but failed terribly(also ended up falling in love with the prince[its unavoidable anyway]). Its also cute how the other side characters interact with each other so there you go, it's brainless(in a sense) but its not bullshit and it deserves the rating.(I am not good at english and stop being salty)