Most likely... Marketing for western audiences. Unfortunately I expect this to be a bad move as manga collecting and reading is still a niche hobby. The number of people they bring in from the general audience is not likely to justify the change.
Can localizers just stop ?
The reason why we read Japanese manga is because it’s Japanese manga, not “westernized manga”
Stop altering creators’ work to fit your own sensibilities.
Dont bother reading this shit.
MC is a completely pathetic limb dick cuck who thanks the guy cucking him out of his summoned dragon and getting him kidnapped.