For who? The entire cheerleading group of side-characters are all focused on helping her out with Saotome, it's just that the devil kouhai is being given relevancy since she's putting effort on her own cheerleading.
And in that note, I hope Kamogawa actually stops her fall, instead of her ending up falling on top of Saotome. She already said she wasn't in the race for him (similar to the Shark lady from the business class), I don't want it to start now for whatever ungodly excuse the author decides to give now.