@KuroAnsatsu
... Yeah, they're nobles. Part of a woman's social influence is in her looks. She can be crafty and big-hearted, but if she's an ugly stump the other shallow noblewomen will laugh at her and shun her rather than listen to her. Women are the most critical of other women, and it definitely shows in hen groups like noble circles.
Also, do you really want to look at something ugly for multiple pages? There's a reason why the guys are usually all somewhat effeminate and pretty. instead of grizzly, unshaven, scarred in nasty ways. Unless they're bad guys. It's very Asian to believe that beauty = goodness, and ugliness = evilness. It was a consideration of China that beautiful people were blessed by the gods, and ugly people were scorned by the gods.