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@NomadKingR6 a villainess would want to rule the kingdom, a love villainess just want her reverse harem.
Visual example with spoilers for their respective series
- I'm Not a Villainess!! Just Because I Can Control Darkness Doesn't Mean I'm a Bad Person! https://mangadex.org/chapter/1079257/3 here the 'heroine' is willing to kill everyone who disobeys her
- Villainess Level 99 I May Be the Hidden Boss but I'm Not the Demon Lord https://mangadex.org/chapter/1040460/4 heroine doesn't actually wants to fight or hurt others, she just wants the male leads to give her all the attention."
For the last example that's not true. The heroine does want to but her fear overrules that. Which is kinda of the MC's fault but mainly the heroine's light power fault. The MC leveled up so high so early that she perceives the MC in the same manner all animals perceives her. The heroine is a bit of a tragedy in a way in that respect. The other idiots (male leads) are the ones that more at fault. They end up babying her so much that she develops wrongly.