@Krynh
They meant that he would sign up willingly because the benefit was that good. If he could get it again a few more times it would be even better. Plus no significant downsides to compair.
Basically would be similar to heroin, with all the addiction but without the other bad side effects. *note that he would not actually get an addiction, just that the experience and upgrade would be worth just about any cost.
In other words, it would be such a boost in power, where he would want to get even more, by just about any means. Him saying "we got him" is basically him saying he took the free trial which has never failed to make the user buy into it 100%, at least until now.