Dat Hustle.
Realizin' that the current ish ain't hot anymore, so you burn favours to get word on what's poppin'. Goin' to dudes wit' the locations for the premium goods, gotta make sure you got them coupons tho, a guy's gotta eat. Then hand-makin' the new product and testin' it before pushin' it out on the streets and gettin' new customers and havin' yo' homies comin' back to check yo' new swag.
That's that REAL ish, y'all don't know!